The role
You'll own retail marketing, retail media, PR and organic social for a beard care brand growing in Walmart and Sprouts. You'll create content yourself, using AI tools, and run barber advocate and affiliate programs.
What you'll do
- Own organic social strategy for TikTok and Instagram, from pillars to calendar
- Create assets, write copy, post and manage community replies and DMs
- Build and run barber advocate, affiliate and retail influencer programs
- Manage the PR agency and retail media campaigns, including Walmart Connect
- Lead quarterly brand campaigns and run the master marketing calendar
What they're looking for
Must-haves
- 4+ years in brand marketing, PR or social/community management
- Track record growing organic social channels, with work to show
- Experience managing a PR agency and/or an affiliate program
- Experience building an advocate, influencer or ambassador program
- AI tools used in your daily workflow, from content to reporting
Nice to have
- Men's grooming or omnichannel brand experience
- Affiliate platform experience such as Impact or Refersion
- Basic photo and video shooting and editing
Skills and platforms
- Brand Strategy
- Social Media Management
- Public Relations
- Retail Marketing
- Project Management
- Content Creation
- Influencer Marketing
- Affiliate Marketing
- Data Analysis
- TikTok Strategy
- Instagram Strategy
- Community Management
- AI Tools
- Retail Media
- Campaign Management
- TikTok
The company
Employer hidden.
Consumer brand platform with a big portfolio · Retail
A consumer products platform that scales digital challenger brands in health, wellness and lifestyle. Its portfolio sells on Amazon, direct to consumer and through retailers like Target, CVS and Walmart.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.