The role
You'll run organic strategy, publishing and community for a haircare brand, turning product education and hairdresser expertise into content. The role mixes hands-on copy and posting with performance analysis.
What you'll do
- Build and run the organic social strategy for Instagram, TikTok and Facebook
- Plan calendars around launches, retail moments and product education
- Write hooks, scripts, captions and creative briefs for creators and hairdressers
- Manage comments and DMs, and use social listening to share insights
- Report on reach, engagement, retention and conversions, then test and refine
What they're looking for
Must-haves
- Independent ownership of brand channels, strategy, calendars and reporting
- Track record of growing engaged audiences, with examples and results
- Deep working knowledge of Instagram and TikTok and their native analytics
- Strong copywriting and editing for a distinct brand voice
- Lightweight video editing, such as CapCut or native platform editors
Nice to have
- Beauty, haircare or lifestyle experience
- Creator content, affiliate programs or TikTok Shop experience
- Retail marketing experience
Skills and platforms
- Organic Social Media Strategy
- Social Media Channel Management
- Content Planning
- Copywriting
- Short-Form Video Storytelling
- Community Management
- Social Listening
- Social Media Analytics
- Performance Reporting
- Creative Briefing
- Creator Collaboration
- Influencer Marketing
- Customer Support Escalation
- Project Management
- Lightweight Video Editing
- Product Education
- TikTok Shop
- TikTok
Perks
- Annual Bonus
- Unlimited Time Off
- 16 Weeks Of Paid Parental Leave
- Health Insurance
- Flexible Spending Accounts
- 401(k) With Company Match Up To 5%
- Short-Term Disability Coverage
- Long-Term Disability Coverage
- 75% Employee Discount
- Growth And Performance Discussions
The company
Employer hidden.
Detergent-free haircare brand · Personal Care Product Manufacturing
A New York haircare brand built around a detergent-free alternative to shampoo, with recyclable refill pouches. It works with professional hairdressers and sells through retail partners.
Verified employer, hiring directly. You apply on their own page.
Summarised by Jobs for Creators from the employer's listing. The full post is on their site.