The role
You'll run the resort's social channels end to end, from content calendars and campaigns to community replies and live event coverage. You'll also line up shoots and work with creators, photographers and videographers.
What you'll do
- Plan and run daily posting, content calendars and community management across six channels
- Build campaigns that promote the resort's products and experiences
- Organize shoots: creative briefs, location scouting, schedules, talent and asset archiving
- Grow a network of influencers and creators, and lead live social coverage of events
- Report on platform performance and answer reviews on Google, TripAdvisor and Yelp
What they're looking for
Must-haves
- Managed social channels for a brand with a sizable audience
- Experience running campaigns, content calendars and community engagement
- Familiarity with Sprout Social and analytics tools like Google Analytics
- Experience managing influencers, creators, photographers and videographers
- Available evenings, weekends and holidays for events
Nice to have
- Degree in Marketing, Hospitality or Communication
- Hospitality, outdoor industry or ski resort experience
Skills and platforms
- Social media management
- Content creation
- Community engagement
- Strategic planning
- Performance metrics
- Influencer marketing
- Digital marketing
- Copywriting
- Production logistics
- Cross-functional collaboration
- Sprout Social
- Google Analytics
- Customer service
- Project management
- Trend analysis
- TikTok
- YouTube
Perks
- Bonus eligibility
- Full health plan
- Company HSA match
- 401(k) plan with company match
- Cell phone service allowance
- Flexible paid time off
- Free ski pass
- Free golf pass
- Free bike haul/scenic lift pass
- Free basecamp activities
- Steep lodging discounts
- Food discount
- Retail discount
- Team member housing
The company
Employer hidden.
Family-owned four-season ski resort · Hospitality
A family-owned, four-season Michigan ski resort open since 1948, part of a larger resort group. It offers skiing on 60 runs, an indoor waterpark, a spa, ziplines and golf.
Verified employer, hiring directly. You apply on their own page.
Summarised by Jobs for Creators from the employer's listing. The full post is on their site.