The role
You'll lead content strategy and social across Instagram, TikTok and YouTube for a year-round mountain resort. You'll also manage a coordinator and a photo and video specialist.
What you'll do
- Build editorial plans and a publishing calendar from audience insights
- Write creative briefs for photo, video and written projects
- Lead social strategy and community engagement across channels
- Manage and mentor a coordinator and a photo and video specialist
- Track performance against traffic, product interest and purchases
What they're looking for
Must-haves
- Experience directing photo and video production for multiple channels
- Strong writing, editing and visual storytelling skills
- Experience using performance data to improve content results
- Knowledge of social platforms, publishing tools and analytics
- Comfortable working outdoors in winter weather, on-mountain at times
Nice to have
- Experience managing creative staff and contracted photographers
- Experience managing a content library and usage permissions
- Background in tourism, hospitality or outdoor recreation
Skills and platforms
- Content strategy
- Social media management
- Editorial planning
- Creative direction
- Visual storytelling
- Performance data analysis
- Team leadership
- Mentoring
- Photo production
- Video production
- Community engagement
- Brand voice management
- Project management
- Copywriting
- Digital marketing
- TikTok
- YouTube
Perks
- Free skiing and riding privileges
- Healthcare options
- Discounts on outdoor gear and apparel
- 401(k) plan with company match
- Free and discounted lift tickets
- Food and beverage discounts
- Retail store discounts
- Employee Assistance Program
The company
Employer hidden.
Operator of iconic mountain resorts · Hospitality
A family of year-round mountain destinations, heli-skiing operations and a multi-resort season pass, headquartered in Denver. This role sits at a Lake Tahoe resort in California.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.