The role
You'll own the social channels of a global sewing and crafting brand, from making native content to briefing influencers. You'll also connect organic posts with paid campaigns.
What you'll do
- Manage Instagram, TikTok, Pinterest, YouTube and Facebook day to day
- Plan, create and publish Reels, TikToks, Stories, Carousels and Pins
- Scout creators and run brand partnerships from outreach to performance analysis
- Track social KPIs and turn them into performance reports and optimisations
- Assist with on-site product and content shoots
What they're looking for
Must-haves
- Around 2-3 years in social media management, ideally B2C or consumer brands
- Knowledge of algorithms and native formats on TikTok, Instagram, Pinterest, YouTube
- Confident with Canva, Photoshop basics and AI tools
- Experience scouting, briefing and managing influencer collaborations
- Fluent German and English, written and spoken
Nice to have
- Personal connection to DIY, sewing, knitting or crocheting
- Additional languages
- Experience with paid social alongside external partners
Skills and platforms
- Social media strategy
- Content creation
- Community management
- Canva
- Adobe Creative Suite
- Generative AI
- Performance marketing
- Paid social
- Influencer marketing
- Copywriting
- Data analysis
- Trend spotting
- Project management
- Digital marketing
- Communication
- TikTok
- YouTube
Perks
- Attractive compensation
- 30 days of vacation
- Company pension scheme
- Bike leasing
- Employee discounts
The company
Employer hidden.
Family-owned craft brand since 1530 · Industrial Machinery Manufacturing
A family-owned group dating back to 1530, with over 3,000 employees and sites across Europe, Asia and America. Its consumer division supplies sewing, knitting and crochet products worldwide.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.