The role
Dr. Tavel Optical Group is hiring an in-house creator to run the day-to-day brand presence of Alternate View, its optical and facial aesthetics boutique. You'll own content, creator partnerships, email, web copy and a monthly in-store event.
What you'll do
- Plan a monthly content and brand calendar across social, email, web and ads
- Shoot monthly in-store photo and video of client stories, products and the experience
- Write and design social posts, web copy and landing pages
- Brief and review a network of creators and influencers, and recruit new ones
- Run the monthly coffee and networking event and monthly email sends
What they're looking for
Must-haves
- Track record owning a brand's day-to-day marketing and content
- Strong copywriting for short-form and web content
- Design skills in Adobe Suite, Canva or similar
- Photo and video concepting; iPhone-level production is fine
- Experience with an email platform such as Mailchimp or Constant Contact
Nice to have
- Background in beauty, fashion, optical, lifestyle or boutique wellness brands
- Experience with a content scheduler such as HeyOrca
- Familiarity with Squarespace, Wix or WordPress
Skills and platforms
- Brand Strategy
- Content Creation
- Copywriting
- Social Media Marketing
- Visual Design
- Photo and Video Production
- Influencer Marketing
- Community Engagement
- Partnership Management
- Content Calendar Management
- Website Content Management
- Email Marketing
- Event Planning
- Digital Advertising
- Customer Relationship Management
- Marketing Strategy
The company
Dr. Tavel Optical Group
Hospitals and Health Care
For over 80 years, Dr. Tavel has been redefining eyecare for Hoosier families.
Summarised by Jobs for Creators from Dr. Tavel Optical Group's listing.
