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Chinese American-founded food brand · Posted 4d ago

Social Media Manager, Food Brand

Turn a Chinese food brand's social into a food media personality, with founders and celebrity partners

  • Work with founders and celebs
  • Own the brand's social voice
  • Reports directly to the CMO

The role

You'll own organic social across Instagram, TikTok, YouTube and LinkedIn, reporting to the CMO. You'll build recurring content franchises, shoot and edit short-form video, and work with the founders and celebrity and influencer partners.

What you'll do

  • 1Own organic social on Instagram and TikTok, plus YouTube and LinkedIn
  • 2Build and run recurring content franchises people follow for
  • 3Concept, script, shoot and edit phone-first short-form video
  • 4Direct freelance production partners and manage community, DMs and UGC
  • 5Run social-first activations and events, and lead weekly test-and-learn reviews

What they're looking for

Must-haves

  • Portfolio of short-form content you created or led that people shared
  • Hands-on editing in CapCut, Premiere or similar tools
  • Experience running social for a consumer brand, media company or creator
  • Experience directing freelancers, creators or production partners
  • Comfortable on camera, or good at putting others at ease on camera

Nice to have

  • Experience planning activations or events
  • Familiarity with Chinese and Chinese-American food culture
  • Background in CPG, food and beverage, QSR, beauty or DTC

Skills and platforms

  • Social media management
  • Content creation
  • Short-form video production
  • Video editing
  • CapCut
  • Adobe Premiere
  • Copywriting
  • Community management
  • Influencer marketing
  • Platform analytics
  • Data analysis
  • Strategic planning
  • Project management
  • Communication
  • Presentation skills
  • Trend analysis
  • TikTok
  • Instagram
  • YouTube

Perks

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • AD&D insurance
  • Hospital insurance
  • Short term disability
  • 401(k) plan

The company

Employer hidden.

Chinese American-founded food brand · Food & Beverages

A Chinese American-founded Chinese food company that began as a Bellevue, WA restaurant in 2018 and now makes products for eating at home. It still describes itself as a small team.

Verified employer, hiring directly. You apply on their own page.

Summarised by Jobs for Creators from the employer's listing. The full post is on their site.

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