The role
Hershesons wants someone to own its social channels, set the creative direction and film and edit content themselves, with a focus on Instagram and TikTok. You'll also run influencer, PR, community and email work.
What you'll do
- Own all social channels and run the content calendar
- Write hooks and scripts, then film, edit and publish content
- Set the creative direction for each platform
- Run influencer strategy: briefs, fees, contracts and usage rights
- Review performance weekly and work with the Paid Social Manager
What they're looking for
Must-haves
- Multiple videos you created with 50,000+ organic views
- Ability to explain why a video travelled: hook, pacing, retention
- Strong hook and script writing, plus self-filming and editing
- Real understanding of TikTok as its own platform
- Experience with influencers, PR agencies and content calendars
Nice to have
- Hair, beauty or fashion experience
- Familiarity with Klaviyo
Skills and platforms
- Social Media Strategy
- Content Strategy
- Content Calendar Management
- Creative Direction
- Video Filming and Editing
- Copywriting
- TikTok
- Influencer Marketing
- Public Relations
- Community Management
- Email Marketing
- Klaviyo
- Social Listening
- Performance Analytics
- Campaign Planning
The company
Hershesons
Consumer Services
We’re a straight-talking hair brand on a mission to make getting Great Hair simple, easy and fun–no matter who you are. We rip up the rulebook and whistleblow on jargon.
Summarised by Jobs for Creators from Hershesons's listing.
