The role
Diamond Dental needs an in-house specialist to shoot and edit short-form video, run its social channels and manage paid ad campaigns. You'll film on a smartphone and track results like cost per patient acquisition.
What you'll do
- Film and edit patient testimonials and behind-the-scenes videos on a smartphone
- Run Diamond Dental's Instagram, Facebook, TikTok and YouTube with a content calendar
- Plan and optimize Meta, Google Search and YouTube ad campaigns
- Respond to comments and messages and build an active online community
- Report on cost per lead, conversions and return on ad spend, and A/B test creatives
What they're looking for
- Short-form video editing for Reels, TikTok or Shorts, with examples
- Comfortable interviewing patients on camera and putting them at ease
- Hands-on paid campaigns in Meta Ads Manager and Google Ads
- Editing and design in CapCut, Canva or similar
- Follow HIPAA and get patient consent for all patient content
Skills and platforms
- Digital marketing
- Social media management
- Video content creation
- Short-form video editing
- Meta Ads Manager
- Google Ads
- Content strategy
- Copywriting
- Graphic design
- Campaign optimization
- Audience targeting
- Keyword research
- Communication skills
- Community management
- Data analysis
- HIPAA compliance
- YouTube Shorts
- TikTok
- YouTube
Perks
- Flexible schedule
- Opportunity for advancement
- Training and development
The company
Diamond Dental
Dentists
Providing dental care in Edmonton since 2001.
Summarised by Jobs for Creators from Diamond Dental's listing.
