The role
You'll lead ideation, scripting and on-camera work for a matrimony app's UGC videos, explainers and Meta and YouTube ads. You'll also track how each creative performs and refine it with the performance marketing team.
What you'll do
- Write scripts and content strategies for UGC videos, explainers and video ads
- Create multiple hooks, concepts and variations for Meta and Google/YouTube Ads
- Lead on-camera content aimed at both male and female audiences
- Research audience behavior, regional trends and competitor campaigns
- Analyze CTR, CPC, CPA and installs to optimize creatives with the performance team
What they're looking for
Must-haves
- Proven video creatives for Meta and Google/YouTube Ads
- Strong Hindi and English communication and scriptwriting
- Excellent on-camera presentation skills
- Understanding of UGC, product explainers and promotional reels
- Ability to read creative performance metrics and act on them
Nice to have
- Kannada or another regional language
- Editing tools such as CapCut or Adobe Premiere Pro
- Experience with consumer apps, D2C or performance marketing teams
Skills and platforms
- Video Content Creation
- Creative Strategy
- Scriptwriting
- Storytelling
- On-Camera Presentation
- Audience Research
- Performance Marketing
- UGC Content
- Video Advertising
- Creative Ideation
- Campaign Performance Analysis
- Hindi Communication
- English Communication
- Video Editing
- Content Optimization
- YouTube Shorts
- YouTube
The company
Employer hidden.
India's largest regional social platform · Technology, Information and Internet
A Bengaluru-based regional social media and services platform for tier 2+ India, run as a house of apps. It operates across 250+ districts in 8 states in 7 languages, backed by Y Combinator and Sony.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.