The role
Luckin Coffee US needs an in-house creator to run its Instagram and TikTok, owning campaigns from first idea to final post. You'll film, edit and direct on-camera content, and manage agencies and influencers.
What you'll do
- Plan social for product launches from concept through post-launch review
- Write hooks and scripts, then film and edit short-form video
- Direct employees on camera and shoot street interviews
- Brief agencies, freelancers and creators, and approve their content
- Test formats and report on reach, shares, saves and customer actions
What they're looking for
Must-haves
- Portfolio of original, self-produced campaign work and a creative experiment
- Hands-on filming and editing in CapCut, Premiere or similar
- Strong copywriting and Instagram and TikTok storytelling
- Experience managing social agencies or creative partners and writing briefs
- Familiarity with AI tools and AI-assisted creative workflows
Nice to have
- Food and beverage, retail or consumer brand experience
Skills and platforms
- Social Media Strategy
- Content Creation
- Short-Form Video Production
- Video Editing
- Copywriting
- Creative Campaign Development
- Product Launches
- Trend Analysis
- Creative Testing
- Performance Analysis
- Community Management
- Influencer Marketing
- Agency Management
- Project Management
- Cross-Functional Communication
- AI-Assisted Creative Workflows
- TikTok
Perks
- Competitive Benefit Plans
- Bonus Potential
The company
Luckin Coffee US
Food and Beverage Services
Luckin Coffee was founded in 2017 with a simple idea: great coffee should be accessible, convenient, and part of everyday life. Our mission is to inspire and create lucky moments, one cup at a time.
Summarised by Jobs for Creators from Luckin Coffee US's listing.
