The role
Groovy needs a creator to plan, shoot and post its Instagram and TikTok content, appear on camera, and build a creator and affiliate network. You'll work closely with the founders and marketing team to drive followers, engagement and sales.
What you'll do
- Build and own Groovy's Instagram and TikTok strategy
- Appear on camera and shoot, edit and post content every week
- Manage the content calendar and engage with followers daily
- Recruit and manage influencers, creators and affiliates, including TikTok Shop partners
- Track performance and report monthly on what's working
What they're looking for
Must-haves
- Confident, natural on-camera presence with real personality
- Shoot and edit short-form video solo (CapCut, Premiere or similar)
- Strong grasp of TikTok and Instagram algorithms and trends
- Comfortable messaging creators and representing a brand
- A video intro of 60 seconds or less with your application
Nice to have
- Beverage, wellness or lifestyle brand experience
- Existing personal following
- TikTok Shop or paid social experience
Skills and platforms
- Social Media Strategy
- Content Creation
- Short-Form Video Production
- Video Editing
- On-Camera Presentation
- TikTok
- Influencer Marketing
- Creator Partnerships
- Community Engagement
- Content Calendar Management
- Social Media Analytics
- Trend Monitoring
- Brand Voice
- TikTok Shop
- CapCut
Perks
- Performance Bonus
- Creative Freedom
- Growth Opportunity
The company
Groovy
Food and Beverage Retail
Groovy makes functional drinks, shots and gummies for the way people actually live now. We start with the ingredients.
Summarised by Jobs for Creators from Groovy's listing.
