The role
You'll lead social strategy and brand voice for a wellness beverage brand sold at Target, Walmart, Sam's Club and Costco. The role is hands-on, covering filming, editing, design, publishing and performance analysis.
What you'll do
- Own and evolve social strategy across Instagram, TikTok and emerging platforms
- Ideate, film and edit short-form video, with a strong focus on TikTok
- Design static posts, carousels and graphics, mainly for Instagram
- Source, brief and collaborate with UGC creators
- Track performance data to improve content, timing and formats
What they're looking for
Must-haves
- Portfolio or reel of short-form videos you filmed and edited yourself
- Social media experience for a consumer brand, in-house or agency
- Canva, Figma, Photoshop or Illustrator for static posts and carousels
- Strong copywriting and a clear, confident brand voice
- Experience briefing UGC creators and using analytics to plan content
Nice to have
- Experience in beverage, CPG, wellness, beauty or similar fast-moving categories
Skills and platforms
- Social Media Strategy
- Brand Voice Development
- Short-Form Video Production
- Video Editing
- Social Media Content Creation
- Graphic Design
- Copywriting
- Content Planning
- Content Calendar Management
- Social Media Publishing
- User-Generated Content Creator Collaboration
- Social Media Trend Analysis
- Performance Analytics
- Creative Direction
- Campaign Management
- TikTok
The company
Employer hidden.
Wellness drink brand sold at Target and Costco · Technology, Information and Internet
A science-backed wellness beverage brand making functional drink mixes and ready-to-drink products for stress, focus and sleep. It's sold in major US retailers and still growing its retail presence.
The company is hiring directly. You apply on their LinkedIn post.
Summarised by Jobs for Creators from the employer's listing. The full post is on LinkedIn.