The role
Jada Toys is launching a girls-focused brand into major US retail, and you'll own its social presence from day one: no account, no followers, no voice yet. You'll set the plan, make much of the content and report on what it does for sales.
What you'll do
- Launch the brand's TikTok and Instagram, with a documented voice and style guide
- Shoot and edit 15 to 20 mobile-first videos and stills per week
- Brief and manage the influencer agency and run seeding with budget
- Run daily community management and route all content through licensor approval
- Report weekly on reach, creator performance and click-through to retail
What they're looking for
Must-haves
- Social for consumer brands, including at least one launch you can walk through
- Reel or portfolio of owned-channel work with real numbers
- Shoot and edit your own work; brief photographers and agencies
- Fluent in CapCut, Premiere or similar, plus Adobe or Canva
- Based in the LA area, on site in City of Industry two days a week
Nice to have
- Comfortable on camera
- Experience with AI tools for scripting, editing and variants
- Understanding of the girls, kids, family or youth space
Skills and platforms
- Social Media Management
- Content Strategy
- Content Creation
- Mobile Video Production
- Video Editing
- Content Calendar Management
- Influencer Marketing
- Community Management
- Licensor Approval Coordination
- Paid Social Advertising
- Retail Media
- Performance Reporting
- Audience Engagement
- Trend Analysis
- Creative Briefing
- CapCut
- TikTok
The company
Jada Toys
Manufacturing
Jada Toys
Summarised by Jobs for Creators from Jada Toys's listing.
