The role
You'll lead social strategy and produce original social-first content and short-form video across a portfolio of lifestyle and specialist titles. You'll work with editors, writers, photographers and designers.
What you'll do
- Develop and run social strategies tailored to each publication's audience
- Lead daily planning, content creation and publishing with a consistent voice
- Pitch, commission and produce short-form videos, interviews and recurring series
- Build social campaigns around features, launches and events
- Analyse performance and referral traffic to refine platform strategy
What they're looking for
Must-haves
- Excellent written and spoken English with strong copywriting
- Portfolio or examples of prior work with your application
- Short-form video experience: scripting, commissioning and editing
- Experience using social analytics and reporting tools
- Project management across multiple brands and initiatives
Nice to have
- Knowledge of Chinese
- Experience in a media organisation or lifestyle publication
- Interest in fashion, dining, travel and culture
Skills and platforms
- Social media strategy
- Digital journalism
- Content production
- Short-form video production
- Editorial judgement
- Copywriting
- Visual storytelling
- Audience engagement
- Social media analytics
- Project management
- Content creation
- Scriptwriting
- Digital storytelling
- Community building
- Trend analysis
The company
Employer hidden.
Hong Kong's century-old newspaper of record · Newspaper Publishing
A Hong Kong newspaper of record founded in 1903, now a digital news publisher with a portfolio of premium lifestyle and fashion titles and correspondents across Asia and the US.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.