The role
Lead social strategy across a portfolio of lifestyle and dining publications. You'll turn editorial stories into platform-specific content and produce original short-form video and series.
What you'll do
- Develop and run social strategies for each publication
- Lead daily planning, content creation and publishing
- Pitch, commission and produce short-form video, interviews and series
- Build campaigns around features, launches and events
- Analyse performance and referral traffic to shape strategy
What they're looking for
Must-haves
- Excellent written and spoken English with strong copywriting
- Experience building social strategies and growing audiences
- Short-form video experience: scripting, commissioning and editing
- Experience with social analytics and reporting tools
- Portfolio or examples of prior work with your application
Nice to have
- Knowledge of Chinese
- Background in a media organisation or lifestyle publication
- Interest in fashion, dining, travel and culture
Skills and platforms
- Social Media Strategy
- Social Media Content Creation
- Editorial Judgment
- Copywriting
- Audience Growth
- Audience Engagement
- Short-Form Video Production
- Digital Storytelling
- Social Media Analytics
- Performance Reporting
- Visual Storytelling
- Project Management
- Editorial Writing
- Campaign Development
- Cross-Functional Collaboration
- Content Planning
The company
Employer hidden.
Hong Kong's 120-year-old newspaper of record · Newspaper Publishing
A Hong Kong news publisher founded in 1903, the city's newspaper of record, with a digital news arm and a portfolio of premium lifestyle and fashion titles.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.