The role
You'll own the North America social strategy for a wellness brand, working with the global social lead. The focus is short-form video, campaigns and building a creator community.
What you'll do
- Map out and run the North America social strategy
- Grow audience and engagement on TikTok, Instagram and YouTube
- Build the creator community, from briefing to performance review
- Plan, create and publish content, shooting it yourself as needed
- Report on performance and lead community management
What they're looking for
Must-haves
- Hands-on ownership of brand social channels
- Campaigns with measurable results on Instagram and TikTok
- Samples of social-native content you've shot and created
- Experience running influencer and creator partnerships
- Comfortable with senior stakeholders and cross-functional teams
Nice to have
- Passion for health, wellness and purpose-driven brands
- Experience managing content workflows end to end with creative teams
Skills and platforms
- Social Media Strategy
- Social Media Management
- Content Strategy
- Social-Native Content Creation
- Short-Form Video
- TikTok
- YouTube
- Influencer and Creator Partnerships
- Campaign Management
- Community Management
- Social Media Analytics
- Performance Reporting
- Cross-Functional Collaboration
- Content Workflow Management
- Stakeholder Communication
The company
Employer hidden.
Global wellness brand, 30+ years old · Wellness and Fitness Services
A wellness company founded in 1993, making plant-based nutrition products. It has been operating for over 30 years and serves customers around the world.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.