The role
You'll own social strategy and content for a liberal arts college, from copywriting and video to analytics and paid campaigns. You'll also supervise student employees and advise campus partners.
What you'll do
- Create and manage platform-specific content, including copy, video, photo and editing
- Produce video projects from concept to distribution, managing external vendors
- Supervise and train student employees on departmental projects
- Lead paid social campaigns and report quarterly on performance
- Oversee internal newsletters and advise campus partners on social best practices
What they're looking for
Must-haves
- Expertise across Facebook, YouTube, LinkedIn, TikTok and Instagram
- Three years in social media and email marketing, within five in marketing
- Ability to manage video production from concept through completion
- Experience building email campaigns, including A/B testing and automation
- Experience supervising and developing direct reports
Nice to have
- Higher education communications experience
- Background in digital marketing and social media strategy
Skills and platforms
- Social Media Strategy
- Content Creation
- Copywriting
- Video Production
- Photography
- Content Editing
- Social Media Analytics
- Email Marketing
- Campaign Management
- Audience Targeting
- Brand Management
- Team Leadership
- Employee Training
- Project Management
- Performance Analysis
- Cross-Functional Collaboration
- TikTok
- YouTube
The company
Los Angeles liberal arts college
A liberal arts college in Los Angeles with a marketing and communications team that works with student employees.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.