The role
Edit and write high-volume direct-response ads that mix UGC, creator footage and AI video, working alongside in-house creative strategists. You'll be judged on ad performance, not how cinematic the cut looks.
What you'll do
- Edit short-form ads for Meta, TikTok and YouTube from strategist briefs
- Write direct-response scripts, hooks and CTAs, and pitch new concepts
- Generate AI video, avatars and voiceovers, and fix outputs to look real
- Build test variations that change one variable at a time
- Review hook rate, CTR, CPA and ROAS with the team, then re-edit weak spots
What they're looking for
Must-haves
- 4+ years editing, including 2+ on paid social ads for DTC or eCommerce
- Portfolio of AI-generated ads, with tools used and your role in each
- Hundreds of paid social ads produced, with results such as ROAS or CPA
- Daily use of AI tools like Veo, Kling, Runway, HeyGen and ElevenLabs
- Strong written and spoken English
Nice to have
- After Effects, DaVinci Resolve or motion graphics skills
- Experience with pet or health and wellness brands
- Love of animals
Skills and platforms
- Video editing
- Performance marketing
- AI video production
- Scriptwriting
- Direct response
- Meta ads
- TikTok ads
- YouTube ads
- Creative strategy
- Adobe Premiere Pro
- CapCut
- ElevenLabs
- Runway
- Veo
- Kling
- HeyGen
- TikTok
- YouTube
Perks
- 28 days annual leave
- Company bonus
- Private medical insurance
- Visa sponsorship
The company
PetLabCo.
Food and Beverage Manufacturing
PetLab Co. is a professional community of animal lovers that uses scientific research to guide our product development.
Summarised by Jobs for Creators from PetLabCo.'s listing.