The role
You'll lead localized social strategy for an agency's client portfolio, with a heavy focus on Xiaohongshu and WeChat. The work spans video, organic posts and paid ads for Mainland China, Hong Kong and regional audiences.
What you'll do
- Build and run localized social strategies focused on Xiaohongshu and WeChat
- Manage content calendars, video production, organic posts and paid campaigns
- Track platform analytics and adjust live campaigns to maximize ROI
- Moderate communities and run A/B tests for lead generation
- Feed insights into client reports and pitches
What they're looking for
Must-haves
- Proven WeChat and Xiaohongshu campaign setup, optimization and analytics
- Working knowledge of Weibo and Douyin
- Graphic design or video editing for short and long-form content
- Fluent English, Cantonese and Mandarin, written and spoken
- Understanding of Mainland China and Hong Kong audiences and trends
Nice to have
- Agency experience
- Experience with luxury clients
Skills and platforms
- Social Media Strategy
- Xiaohongshu
- Douyin
- Campaign Management
- Content Creation
- Video Production
- Graphic Design
- Paid Advertising
- Social Media Analytics
- A/B Testing
- Community Management
- Data-Driven Decision-Making
- Mandarin
- Cantonese
Perks
- Hybrid Work Model
- Flexible Work Hours
- Supportive Team
- Exciting Projects
The company
Employer hidden.
Award-winning Greater China marketing agency · Business Consulting and Services
An award-winning marketing agency founded in 2013, with offices across Greater China and Southeast Asia. It runs integrated campaigns for governments, tourism boards, financial institutions and property developers.
The company is hiring directly. You apply on their LinkedIn post.
Summarised by Jobs for Creators from the employer's listing. The full post is on LinkedIn.