The role
Empowered Cooks wants someone who works with AI daily to build its Instagram from a weak base, then take what works to other platforms. You'll turn YouTube recipes into Instagram content and tie growth to email signups and sales.
What you'll do
- Audit the Instagram account and set a baseline for reach, engagement and clicks
- Use AI to turn YouTube recipes into Reels, carousels, Stories and graphics
- Build a posting calendar tied to product launches, promotions and email
- Grow the community with comments, DMs, collabs and keyword DM funnels
- Report weekly and set up Instagram Shopping for cookbooks and kitchen tools
What they're looking for
Must-haves
- Instagram accounts you've grown, with numbers to show
- Experience tying social growth to email signups and sales
- A hands-on daily AI workflow (ChatGPT, Claude, CapCut, Canva, Opus Clip or similar)
- Experience using AI to engage and grow an audience, not just make posts
- An eye for food content and short-form video
Nice to have
- Run creator, UGC or influencer collaborations on Instagram
- Used Instagram SEO and keyword search for discovery
- AI dubbing or translation, or Pinterest and TikTok Shop experience
Skills and platforms
- Instagram Growth
- Social Media Management
- AI-Assisted Content Creation
- Short-Form Video Editing
- Content Strategy
- Social Media Analytics
- Community Engagement
- Email List Growth
- Conversion Optimization
- Instagram Shopping
- Influencer Collaboration
- Instagram SEO
- Trend Research
- Content Calendar Management
- Paid Social Promotion
- Cross-Platform Social Media
- TikTok Shop
- YouTube Shorts
- TikTok
- YouTube
The company
Empowered Cooks
Media Production
Founded in 2023, Empowered Cooks is a multi-media channel created by Cathy Yoder and BJ Wright to help everyday cooks feel more confident in the kitchen.
Summarised by Jobs for Creators from Empowered Cooks's listing.
