The role
You'll run organic social for two supplement brands, writing captions, shooting content and testing emerging platforms. A small in-house growth team means a Tuesday trend can be live by Wednesday.
What you'll do
- Define and document a distinct brand voice for each of the two brands
- Run daily publishing, copy and community across TikTok, Instagram, YouTube and more
- Shoot and edit social-native video yourself
- Test emerging platforms and new formats, and build repeatable AI workflows
- Report on performance and turn it into content decisions
What they're looking for
Must-haves
- Organic social or brand marketing experience, including owning a brand's channels
- Strong writing and instinct for voice, including humor
- Deep, native understanding of TikTok and Instagram
- Comfort shooting and editing mobile-native video, such as CapCut
- Daily use of AI tools and judgment on FTC and supplement claims rules
Nice to have
- Grew an account on a platform early, plus AI content workflows to show
- Supplement, wellness, beauty or CPG background
- Experience growing a community from scratch
Skills and platforms
- Organic Social Media Strategy
- Brand Voice Development
- Content Creation
- Social Media Copywriting
- Community Management
- TikTok
- Video Shooting And Editing
- AI Content Tools
- Social Media Analytics
- Trend Monitoring
- Content Calendar Management
- Platform Growth
- FTC Compliance
- Supplement Claims Compliance
- Cross-Functional Collaboration
- YouTube
Perks
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Performance Bonus
The company
Employer hidden.
33-year-old family-run supplement company · Wellness and Fitness Services
A 33-year-old, family-founded direct-to-consumer supplement company in Plainview, NY. It runs two brands and a small, fast-moving in-house growth team.
The company is hiring directly, so you apply straight to them.
Summarised by Jobs for Creators from the employer's listing.