The role
You'll define how a new global fine dining guide looks, sounds and behaves on social, from launch in Q4 2026. It's an editorial role, not channel management, covering restaurants, chefs and events.
What you'll do
- Lead social strategy across Instagram, TikTok, YouTube, LinkedIn and emerging platforms
- Shoot, edit and publish short-form video, photography, carousels and stories
- Attend restaurant openings, interviews and events to capture original content
- Create recurring series and formats that build audience recognition
- Set growth targets and use analytics to improve performance against them
What they're looking for
Must-haves
- Demonstrable understanding of Instagram, TikTok, YouTube, their formats and algorithms
- Ability to conceptualise, shoot and edit high-quality short-form video
- Strong editorial judgement for spotting stories and personalities that perform
- Excellent social copywriting with a strong command of British English
- Willingness to attend restaurants and events outside office hours
Nice to have
- Genuine interest in food, restaurants and global dining culture
- Existing relationships in the food and hospitality community
Skills and platforms
- Social Media Strategy
- Short-form Video Production
- Content Creation
- Editorial Judgement
- Social Copywriting
- Trend Analysis
- Audience Growth
- Platform Analytics
- Video Editing
- Photography
- Scriptwriting
- Digital Storytelling
- Community Management
- Brand Development
- Event Coverage
- TikTok
- YouTube
The company
Employer hidden.
Media house reaching 200M+ monthly · Media Production
A privately owned, Dubai-based media group founded in 1987, running more than 40 media brands and over 200 live events a year, with offices in the UAE, Saudi Arabia, India and the UK.
Verified employer, hiring directly. You apply on their own page.
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